Our Journey


Meet The Founder

“Hey! I am The Brownie Man, known to my friends as, Will.

A warm chocolate brownie with vanilla ice cream and chocolate sauce is a bit of me. That is my go to dessert whenever I am entertaining.

I launched The Bake Shed in 2012 when I was 21 after 4 months of trial and error to perfect my chocolate brownie recipe. I am not going to lie, I had only ever baked those cheating, boxed brownies you find in the supermarket before that. Don’t worry, I now accept the error in my ways!! I was eating brownies in lots of coffee shops around Cardiff and the UK and thought too many of them were dry and tasteless. This is where my brownie mission began.

meet the founder

The Journey Continued...

Over the coming years I grew my product list, very selfishly, with products that I liked the taste of! Many of my customers were requesting gluten-free products so I launched a range that were delicious. Now, our whole range is gluten-free!!

I organically grew our customer base to the point where we have a network of UK wholesalers supplying our traybakes as well as our newly launched individually wrapped lines. In 2019 we started supplying to the USA. I spent a significant amount of time in the USA driving across the states in massive pickup trucks and tasting the local produce. 

About Me...

As an individual, I love and care for the planet we live on. I am an environmentally conscious person and want this to be reflected throughout my business. We use as much recyclable cardboard as possible and we have a delicious plant-based range as well.

My favourite part of running my business is interacting with potential as well as current customers. Trying to get them as excited and enthusiastic about these brownies as I am is a thoroughly enjoyable task!

If you would like to know more, the best way to get a hold of me is through email.
Say hey… website@thebakeshed.com

Love you, bye.